Frequently asked questions

Our pricing model is based on CPC. CPC is not fixed for the whole campaign, we buy traffic via RTB, so that daily cost per click vary from 2 to 5 rubles (0,08$-0.16$). We optimize our campaigns for action. But CPA depends on too many external factors and it cannot be used as a basis for pricing

The minimum budget for the campaign is around 50.000 rubbles (~1800$). This sum of money gives us required number of impressions and clicks for setting optimization process.

We offer the most competitive price based on current best suiting traffic. We charge only the current market price. Our Clients can also put a limit on maximum CPC.

At first we cover the whole app market, without segmentation. It helps us to find the traffic that best suits you. Our technical department has developed a computer system that analyzes which customers want your product and directs them to you.

Currently we work only with Russian traffic. Out of more than 60 000 mobile apps and sites our system automatically chooses the most suitable placement for your campaign. We can provide a reach of 800 million impressions per month within our network.

We support all major platforms: Android, Apple iOS and Windows Phone to offer you the maximum reach in all target groups.

After user is click your banner, we support the following actions: 

• App download
• Landing page with further information
• Landing page motivating to direct call
• Landing page motivating to sign up
• Landing page with geo information, store locator
• 3rd party system integration, e.g. shop, order system

We offer only non-incented traffic. (Incented traffic runs within mobile applications where users are offered certain rewards in return for completing certain actions.)

We optimize campaigns for user actions catering to your business goals. Currently we can provide next-day reports on campaign performance in terms of impressions served, clicks, user actions and budget spent. This allows you to calculate the exact cost of a single user action, for example the cost per install (CPI).

At the moment we work only with classical payment methods as cashless or by cash. Other paying methods will be available soon.

We are happy to help you with banner and landing page design and creation. Currently we support following banner formats:

Image Banner (Smartphones+tablets)	320x50 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <50 KB file size Enhanced: <50 KB file size
Medium Rectangle (Smartphones+tablets)	320x250 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <50 KB file size Enhanced: <50 KB file size
Leaderboard (Tablets only)	728 x 90 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <50 KB file size Enhanced: <50 KB file size
Skyscraper (Tablets only)	120 x 600 pixels .gif, .png, .jpg for still image Animated gif for animation Basic: <50 KB file size Enhanced: <50 KB file size

For landing pages we have only pixels restrictions. Although we recommend to watch the overall size of medial material in order to ensure speedy loading.

• Smartphones 640x960 pixels
• Tablets 1024x768 pixels